The Bold Blog

Stories and Articles on the Issues and Opinions That Are Driving Business Strategy, Branding, Messaging, Positioning and Thought Leadership

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Axiom Space: Pioneering the Future of Commercial Space Stations

Visionary companies are not content with maintaining the status quo. Axiom Space's journey epitomizes the spirit of visionary leadership.

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Axiom Space is developing a series of commercial modules for the ISS as a precursor to a commercial space station.

Leadership

Axiom Space: Pioneering the Future of Commercial Space Stations

Visionary companies are not content with maintaining the status quo. Axiom Space's journey epitomizes the spirit of visionary leadership.

Leadership

National Instruments as The Scientist: A Legacy of Leadership

National Instruments embodies the leadership identity attributes of "The Scientist" by continuously seeking to understand, innovate, and adapt.

Leadership

Pioneering A New World: Boston Dynamics as the Visionary Leader

Visionary companies are willing to challenge existing paradigms, set new standards, and envision bold futures. Boston Dynamics is one of those companies.

Leadership

Air and Space: The Next Great Platform for Growth

Space is not only a platform for discovery and exploration – it is a platform for applications and services.

Branding

Brand Integrity vs. Brand Equity: The Relationship Between Trust and Value

Companies that prioritize brand integrity build a strong foundation of trust and loyalty, which ultimately leads to sustainable success.

Leadership

The Customer Comes First: Amazon as the Servant Leader

Leadership identity refers to the distinct set of characteristics, values, and behaviors that define an organization's approach to organizational leadership.

Leadership

Leadership Momentum: Putting Your Bold Story into Practice

If building a relationship with your customer is a goal, the Leadership Momentum framework is a powerful strategy to employ.

Messaging

The Power of Narrative: Defining and Harnessing the Art of Storytelling in Corporate Communication

By crafting compelling narratives, companies can effectively communicate their values, inspire stakeholders, and differentiate themselves from the competition.

Leadership

Leading through Disruption: Netflix as the Disruptive Leader

Disruptive leaders are catalysts for transformation, often pushing boundaries and redefining the way business is conducted.

Messaging

To Save Earth: How NASA Can Inspire the Mars Generation

Human space exploration is not only about pushing the boundaries of what's possible in space - it's also about protecting our own planet Earth.

Marketing

Thought Leadership and the Power of the Poll

Opinion polls and research have been used for decades to measure public opinion on a variety of issues, from politics to consumer behavior.

Leadership

Building Your Leadership Identity: Patagonia and the Heroic Leader

To establish a strong reputation and be viewed as a leader, organizations must have a clear understanding of their leadership identity.

Leadership

All Leaders Need an Ecosystem

Businesses that want to stay ahead of the competition need to think beyond their own products or services.

Leadership

The Fallacy of the “Fast Follower”: Why Leadership Matters

The fallacy of the fast follower suggests that caution and risk aversion are necessary for stability and predictability.

Messaging

Your Company Vision Shouldn’t Be About Your Company

A company's vision is not just a statement on its website or brochure; it is a bold and courageous statement about the way the world ought to be.