The Bold Blog

Mid-market scale-ups must move beyond competing on price or product features, which leads to commoditization and eroded margins. The path to sustainable growth lies in differentiation through leadership—owning a bold, strategic idea that addresses a real market challenge.

Modern marketers have shifted focus from building enduring brand promises to chasing short-term metrics like clicks, likes, and impressions, weakening brands’ long-term reputations and trust with customers. Marketers must return to reinforcing brand trust as the foundation for lasting value.

As NASA's history has shown, the Hero Leadership Identity archetype creates opportunities for leadership, but carries with it the Hero's Burden.

Berkshire Hathaway's journey to a global leader in investing and management is a story deeply intertwined with the values of pragmatism in leadership.

Disruptive companies, like Uber, are defined by six qualities that set them apart from other leadership archetypes in the leadership identity framework.

Accenture exhibits the attributes of a Builder through its entrepreneurial leadership, commitment to ecosystem building and market creation.

Explore the differences between the Twin Sisters of content marketing and thought leadership and balance between AI and human creativity.

Visionary companies are not content with maintaining the status quo. Axiom Space's journey epitomizes the spirit of visionary leadership.

National Instruments embodies the leadership identity attributes of "The Scientist" by continuously seeking to understand, innovate, and adapt.

Visionary companies are willing to challenge existing paradigms, set new standards, and envision bold futures. Boston Dynamics is one of those companies.

Space is not only a platform for discovery and exploration – it is a platform for applications and services.

Companies that prioritize brand integrity build a strong foundation of trust and loyalty, which ultimately leads to sustainable success.

Leadership identity refers to the distinct set of characteristics, values, and behaviors that define an organization's approach to organizational leadership.

If building a relationship with your customer is a goal, the Leadership Momentum framework is a powerful strategy to employ.

By crafting compelling narratives, companies can effectively communicate their values, inspire stakeholders, and differentiate themselves from the competition.

Disruptive leaders are catalysts for transformation, often pushing boundaries and redefining the way business is conducted.

Human space exploration is not only about pushing the boundaries of what's possible in space - it's also about protecting our own planet Earth.

Opinion polls and research have been used for decades to measure public opinion on a variety of issues, from politics to consumer behavior.

To establish a strong reputation and be viewed as a leader, organizations must have a clear understanding of their leadership identity.

Businesses that want to stay ahead of the competition need to think beyond their own products or services.

The fallacy of the fast follower suggests that caution and risk aversion are necessary for stability and predictability.

A company's vision is not just a statement on its website or brochure; it is a bold and courageous statement about the way the world ought to be.