We Build Narrative Strategies for Visionary Leaders and Market-Making Brands

We help CEOs, founders, and executive teams craft bold, unifying stories that position their companies to lead — through differentiation, category creation, and trusted, consistent messaging. From strategic narrative development to leadership communications and brand architecture, we turn vision into victory. Whether you measure success in growth, market dominance or brand integrity, we can help you build a relevant story that inspires your ecosystem of customers, partners, investors and employees.

Strategic Engagements

Turnkey Executive-Level Positioning and Messaging Programs

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Bold Story™: Strategic Narrative & Leadership Platform

For CEOs, Founders, and Visionary Leaders

A 90-day engagement to help define your leadership narrative, voice, strategic positioning, and communications cadence — so that every speech, interview, and internal message aligns with your long-term business objectives. Bold Story is a comprehensive and proprietary framework for strategic messaging and communications that helps organizations identify a powerful and distinct market position including core value propositions and a vision for the category. Our recommendations are based on first-person customer research, competitive analysis, and market insights and include an actionable plan to create leadership momentum.

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Bold Brand™: Corporate & Product Positioning

For companies preparing to launch, scale, or reposition

is a strategic identity and naming process designed for companies whose corporate or product brand no longer reflects who they are —o r where they’re going. When your company has evolved but your brand hasn’t, trust, relevance, and customer connection start to break down. Bold Brand helps you realign your name, narrative, and brand architecture with your strategic vision and market position. We identify your ideal brand attributes, generate and evaluate 100+ name candidates for fit and differentiation, and deliver a top-tier shortlist backed by research. The engagement concludes with a go-to-market playbook and brand communications plan that helps you reach new audiences, re-engage existing ones, and establish a renewed position of strength.

Paper boats float in the water with a dark blue boat leading the others in a race

Bold View™: Thought Leadership & Insight Strategy

For companies that want to lead the conversation

is a thought leadership and insight development program designed to help companies claim a leadership position on the issues that matter most to their customers. Bold View helps you identify a signature issue you can own — one that aligns with your strategic goals and builds credibility with stakeholders. We use the Qualtrics XM platform to develop and field opinion polls rooted in proven research methodologies, reaching your target audience with precision. The result is an end-to-end insight campaign: from research design and panel selection to survey execution, final analysis, and a branded deliverable with reusable graphics for media, social marketing, and executive communications.

TESTIMONIAL

“Richard Phillips possesses an exceptional talent for strategic messaging and positioning, bolstered by his profound expertise in thought leadership, research, and branding. I personally have had the pleasure to serve alongside Rich as a board member for Explore Mars and he epitomizes succinct thought with a direct and decisive approach. Richard has years of experience drafting and executing unbiased polls and crafting compelling narratives for aerospace organizations that effectively convey their vision to the world. There is no doubt that Richard's transformative approach will equip space companies and aerospace organizations with the strategies and tools to help them tell the captivating stories that shape the future of the industry.”
Janet Ivey-Duensing
CEO and Founder
Janet's Planet

Core Service Offerings

Our core services are built to help companies define a bold direction, clarify their distinction, and elevate their influence across audiences. Whether you're repositioning your brand, launching a new product, building a leadership platform, or seeking a stronger presence in global markets, we deliver the strategy, structure, and messaging to get you there. Each of our services—spanning corporate and product positioning, thought leadership, executive voice, media strategy, and more—is designed to drive market momentum and brand integrity.

We combine competitive analysis, value proposition development, and leadership narrative frameworks to help you own the idea, issue, or story that sets you apart. We work across internal and external communications to ensure your message not only lands with customers and stakeholders, but aligns your culture and team behind a shared purpose.

Our work doesn’t just define what you say — it ensures your message builds credibility, inspires confidence, and advances your leadership position and influence in the market.

Thought Leadership

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Narratives to inspire, influence, and lead on the issues and ideas that are changing our world

Corporate and Product Positioning

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Define your value propositions and deliver clear positioning and key messages that differentiate

Differentiation Analysis

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Identify competitive positioning opportunities to define your unique value and leadership identity

Hero Narrative Development

Icon of a figure flying upward with a cape above a rising bar graph. Symbolizes a heroic journey or personal/professional transformation that drives upward growth—representing the hero narrative in storytelling.
Craft a strategic story that creates emotional resonance and lasting brand loyalty and integrity

Media and Communication Strategy

Icon of a computer monitor surrounded by symbols of multimedia content: a play button, a photo, a speech bubble, and a video camera. Represents a comprehensive media strategy utilizing multiple content formats.
Secure Tier I stories in business and technology media that define the agenda and build lasting credibility

Executive Voice Architecture

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Develop and deliver a consistent and influenctial voice across every channel and leadership platform

Fractional CCO and Embedded Advisory

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We can serve as a senior communications advisor embedded inside your leadership team. Ideal for growth-stage companies or transitions (fundraising, IPO prep, rebranding).

Available as a retainer or short-term fractional CCO engagement.
A quote from Steve Jobs: “The ones who are crazy enough to think they can change the world are the ones that do.”
FREE WORKSHOP

Momentum Lab: Strategic Messaging & Market Differentiation Workshop

In this complimentary 20–24 hour engagement, we complete original research leveraging our personal contacts in your industry and our proprietary leadership frameworks to uncover key competitive insights, identify narrative gaps, and explore the strategic story only your company can tell. The Momentum Lab delivers a snapshot of where your brand stands today — and where your messaging and thought leadership need to evolve to meet the moment. You'll walk away with a high-level opportunity map, early narrative direction, and actionable recommendations to better position your company, inspire internal alignment, and lead the market with greater clarity and impact.

The workshop itself is just a 90-minute session, virtual or in-person, and you're welcome to invite any team members whose perspective will support the conversation.

Book Workshop