A 90-day engagement to help define your leadership narrative, voice, strategic positioning, and communications cadence — so that every speech, interview, and internal message aligns with your long-term business objectives. Bold Story is a comprehensive and proprietary framework for strategic messaging and communications that helps organizations identify a powerful and distinct market position including core value propositions and a vision for the category. Our recommendations are based on first-person customer research, competitive analysis, and market insights and include an actionable plan to create leadership momentum.
is a strategic identity and naming process designed for companies whose corporate or product brand no longer reflects who they are —o r where they’re going. When your company has evolved but your brand hasn’t, trust, relevance, and customer connection start to break down. Bold Brand helps you realign your name, narrative, and brand architecture with your strategic vision and market position. We identify your ideal brand attributes, generate and evaluate 100+ name candidates for fit and differentiation, and deliver a top-tier shortlist backed by research. The engagement concludes with a go-to-market playbook and brand communications plan that helps you reach new audiences, re-engage existing ones, and establish a renewed position of strength.
is a thought leadership and insight development program designed to help companies claim a leadership position on the issues that matter most to their customers. Bold View helps you identify a signature issue you can own — one that aligns with your strategic goals and builds credibility with stakeholders. We use the Qualtrics XM platform to develop and field opinion polls rooted in proven research methodologies, reaching your target audience with precision. The result is an end-to-end insight campaign: from research design and panel selection to survey execution, final analysis, and a branded deliverable with reusable graphics for media, social marketing, and executive communications.
Our core services are built to help companies define a bold direction, clarify their distinction, and elevate their influence across audiences. Whether you're repositioning your brand, launching a new product, building a leadership platform, or seeking a stronger presence in global markets, we deliver the strategy, structure, and messaging to get you there. Each of our services—spanning corporate and product positioning, thought leadership, executive voice, media strategy, and more—is designed to drive market momentum and brand integrity.
We combine competitive analysis, value proposition development, and leadership narrative frameworks to help you own the idea, issue, or story that sets you apart. We work across internal and external communications to ensure your message not only lands with customers and stakeholders, but aligns your culture and team behind a shared purpose.
Our work doesn’t just define what you say — it ensures your message builds credibility, inspires confidence, and advances your leadership position and influence in the market.
In this complimentary 20–24 hour engagement, we complete original research leveraging our personal contacts in your industry and our proprietary leadership frameworks to uncover key competitive insights, identify narrative gaps, and explore the strategic story only your company can tell. The Momentum Lab delivers a snapshot of where your brand stands today — and where your messaging and thought leadership need to evolve to meet the moment. You'll walk away with a high-level opportunity map, early narrative direction, and actionable recommendations to better position your company, inspire internal alignment, and lead the market with greater clarity and impact.
The workshop itself is just a 90-minute session, virtual or in-person, and you're welcome to invite any team members whose perspective will support the conversation.